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Running an online store – it pays off!boja - 29 July 2020
Running an online store – it pays off! Nowadays, online stores are becoming very popular, maybe they are not yet equal to a standard visit to the store in terms of frequency of visits, but more and more people are choosing them.
Why online stores?
Long queues at the checkout, lots of people, promotional products, before you find what you are looking for in the maze of endless shopping alleys, you are already forgetting what you actually entered this store for. Not to mention the obstacles that awaited you along the way, the slalom between the mass of people, prams, sudden nystagmus from all the bright, flashing, sparkling colors. And ending with the lines that go from one end of the store to the other, especially during the holidays. This is one of the many reasons why online stores are becoming a wonderful change.
By entering the website of the store, you can search the tabs for the product that interests you, without encountering a thousand others and, consequently, spending more money than you wanted. Some websites, to make the “walk” around their virtual store even easier, have a search engine, so just enter the name of the desired object and it’s ready, click “add to cart” and pay with the payment method of your choice. Quickly and efficiently, without leaving home wasting time traveling to the store. These are the huge advantages of shopping this way.
What will I get in such a store?
Online stores are currently experiencing intensive development, they are constantly expanding their range, improving websites, offering promotions, free deliveries, just to make the visit more pleasant. More and more traditional stores are developing their business online and offer free delivery to offline stores. We can buy clothes, shoes and accessories online not only – food shopping is becoming fashionable. A convenient way for people who work late hours or work so much that they want to spend every free moment with their loved ones, and not slalom between store shelves. Online shopping is certainly less time-consuming and uses less nerves than traditional shopping.
How to enter the market with a new product?
There is also such a phenomenon on the market that the online store of a given brand appears first, and only then the owners decide to open stationary premises. By setting up such a store, costs are lower, which makes it more profitable. When the shopping statistics go up, you can try to open a stationary point, but then there is a certain guarantee that since the online store arouses great interest, the same will be true in the case of providing services outside the network. Even if customers do not like this form, they will still shop online, so the brand will be constantly on the top. Less likely to close the business completely.
Disadvantages of online stores
Of course, there will also be opponents of this method of shopping. Most often, they are people who have unpleasant experiences, eg bad condition, quality of the order, incomplete order or problems with delivery by courier, etc. However, such problems can effectively discourage people from shopping online. One of the obstacles is the inability to try on things when shopping at stores offering clothes, shoes, underwear, etc. and making returns – not always at the expense of the store, but the consumer. Unfortunately, there are online stores on the market that do not really represent the highest level and have a quality assortment not commensurate with the price.
The products are of poor quality and it takes a long time for delivery. There are also difficulties with delivering the parcel to the address indicated, but this is not the fault of the online store anymore, but the post office or courier. This happens for various reasons, including through an incorrectly entered delivery address, the lack of a contact number to the customer to confirm his presence, but also due to the courier’s carelessness (there are cases that he does not deliver a parcel and indicates that he has made an attempt to deliver while he has not even undertaken such an undertaking). The package is sent back to the warehouse and the customer has to pick it up himself, and if he does not do it on time, it will be sent to the sender.
There is also stress related to online payment. Not everyone is open to novelties in the world of online banking, which are constantly evolving to make this system as easy as possible. For the most part, these are unjustified concerns, because everything is carefully secured against possible theft of personal data. But sometimes we find it hard to open up to new, unknown things, which is natural and completely normal. There are people with limited confidence and they will definitely consider online stores to be an invention of modern times and an unnecessary work.
Online stores generate a lot of traffic, increasing each year. They have their advantages and disadvantages, they have their opponents and supporters. In general, the internet takes us most of our time, which is sometimes disturbing because life takes place online and not in reality, so each of us has to find our own golden mean.
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